Privacy Policy
EMPIRE TRADING CO PTY LTD
Effective date: 03-18-2023
Last updated: 12-16-2025
This Privacy Policy explains how EMPIRE TRADING CO PTY LTD (“Company”, “Empire”, “we”, “us”, or “our”) collects, uses, stores, and discloses personal information in connection with its operation of the Empire Crypto Trading platform, including its website, mobile applications, educational content, community features, live events, and related services (collectively, the “Platform”).
Empire Crypto Trading is an educational and social media platform designed to provide learning resources, community interaction, and access to educational content relating to cryptocurrency and digital assets. We are not a cryptocurrency exchange, broker, custodian, wallet provider, or financial services provider, and we do not execute trades or hold user funds.
We are committed to protecting personal information and handling it in accordance with the Privacy Act 1988 (Cth), the Australian Privacy Principles (APPs), and, where applicable, international data protection laws such as the General Data Protection Regulation (GDPR).
By accessing or using the Platform, you acknowledge that you have read, understood, and agree to thecollection, use, storage, and disclosure of personal information as described in this Privacy Policy.
If you do not agree with this Privacy Policy, you must cease using the Platform.
We may amend this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations. The “Last updated” date indicates when this Privacy Policy was most recently revised. Where required by law, we will notify users of material changes via email or through the Platform.
This Privacy Policy applies to all individuals who access or use the Platform, including but not limited to members with free or paid accounts, affiliates and referral partners, event participants, and website or mobile application visitors.
We collect only personal information that is reasonably necessary for the operation, security, and improvement of the Platform.
5.1 Information You Provide Directly
This may include information such as your name (as entered by you), email address, phone number, profile photo or bio (if uploaded), communications with us or other members, and content you post, comment on, like, or share within the Platform.
5.2 Automatically Collected Information
When you use the Platform, we may automatically collect information such as device type, browser type, operating system, IP address, approximate location, usage data relating to interactions with the Platform, log files, and security-related data.
5.3 Community, Messaging, and Live Content
The Platform includes social and community features. As a result:
- (a) member names appear as entered by members themselves;
- (b) posts, comments, reactions, and messages may be visible to other users depending on privacy settings; and
- (c) live calls, webinars, and community sessions may be recorded, which may capture participant names, voices, images, chat messages, or other interactions.
By participating in these features, you acknowledge that such information may be visible to others and may be recorded and used for Platform operations, moderation, quality assurance, training, and marketing purposes, including the creation of promotional or educational materials, provided such usedoes not misrepresent you or imply financial outcomes or endorsements.
5.4 Third-Party Collected Information
Some personal information is collected by third-party service providers on our behalf, including but not limited to payment processors such as Stripe, authentication providers such as Clerk, email marketing and CRM platforms, advertising and analytics platforms such as Meta and Google, and video hosting, streaming, or conferencing providers used for live calls and recordings.
These third-party providers process personal information in accordance with their own privacy policies and contractual obligations with us.
We use personal information for purposes including:
- (a) operating, maintaining, and improving the Platform;
- (b) providing educational content, community features, and member services;
- (c) managing memberships, subscriptions, and affiliate relationships;
- (d) facilitating payments and access to paid features through third-party providers;
- (e) communicating with users, including service updates, support, and notifications;
- (f) conducting analytics, research, and marketing activities;
- (g) protecting Platform security, integrity, moderation, and abuse prevention; and
- (h) complying with legal, regulatory, and contractual obligations.
If we are unable to process personal information for these purposes, we may be unable to provide access to some or all Platform features.
- (a) We may send marketing or promotional communications relating to Empire, events, educational content, or Platform features.
- (b) You may opt out of marketing communications at any time using the unsubscribe mechanism provided or by contacting us directly.
- (c) Opting out of marketing communications does not affect essential service, security, or transactional messages.
We do not sell or rent personal information.
We may disclose personal information to service providers and contractors who assist us in operating, securing, analysing, and marketing the Platform; professional advisers such as lawyers, accountants, or auditors; regulatory authorities, courts, or law enforcement agencies where required or authorised by law; and parties involved in a merger, acquisition, restructuring, or sale of assets where disclosure is reasonably necessary.
Any disclosure of personal information is limited to what is reasonably necessary for the relevant purpose and permitted by applicable law.
- (a) The Platform is used by members located globally.
- (b) Personal information may be stored or processed in jurisdictions outside Australia, including by third-party service providers.
- (c) We take reasonable steps to ensure overseas recipients handle personal information in a manner consistent with this Privacy Policy and applicable data protection laws.
By using the Platform, you consent to such international transfers.
We use cookies and similar technologies to analyse Platform usage, improve functionality and performance, personalise user experience, and measure marketing effectiveness. You may disable cookies through your browser settings, noting that some features may not function properly as a result.
- (a) We implement reasonable technical, administrative, and organisational safeguards to protect personal information.
- (b) Despite these measures, no system is completely secure and we cannot guarantee absolute security.
- (c) Users are responsible for maintaining the confidentiality of their login credentials and for all activity conducted through their accounts.
We retain personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law or for legitimate business, security, or compliance purposes.
Depending on your location and applicable law, you may have rights including:
- (a) access to personal information we hold about you;
- (b) correction of inaccurate or outdated information;
- (c) objection to certain processing activities; and
- (d) deletion of personal information, subject to legal limitations.
Requests may be made by contacting us as set out below.
Where applicable, and to the extent required by law, we comply with the General Data Protection Regulation (GDPR) and similar international data protection laws. EU residents may have additional rights relating to consent withdrawal, data portability, restriction of processing, and objection to automated decision-making.
If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of personal information, you may contact us at: